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Analytics Overview
Updated last month

Analytics in Orum offers 5 new dashboards where you can see details of your team’s performance. Learn more about each dashboard through these links:

  1. Rep Performance 

  2. List Performance 

  3. Account Performance 

  4. Objection Handling 

  5. When to Call 

What metrics are available?

Orum Analytics allows users and managers to gather a wide range of data from calling efforts. The page lists dials, connects, conversations, and meeting data, as well as other important ratios.

Metrics definitions

  • Session Time - This is calculated as the sum of dial time, talk time, and pause time. 

  • Pause Time - Accumulated time when a rep is dialed into a session but isn't dialing or is in between dials (i.e. finishing up their notes, logging a disposition, etc.)

  • Dial to Connect - Percentage of dials that resulted in a connect.

  • Callback to Connect - Percentage of callbacks that resulted in a connect.

  • Bridged to Connect - Percentage of the parallel dialed calls that were bridged in, what number of those were marked with a connect or meeting disposition.

  • Connect to Conversation - Percentage of connects that resulted in a conversation.

  • Conversation to Meeting - Percentage of conversations that resulted in a meeting.

  • Conversation = connect or meeting disposition, greater than 60s duration

  • Dials - Number of actual dials that have been made in Orum**.**

  • Outbound Connects - Number of calls marked with one of your connect dispositions.

  • Callbacks - Number of inbound calls received.

  • Callback Connects - Number of inbound callbacks marked with one of your connect dispositions.

  • Conversations - Connect or meeting disposition, greater than 1 minute (60s duration).  - In parallel dialing, please note that the 60s call duration calculates after the bridging "beep" is heard.

  • Meetings - Number of calls marked with one of your meeting dispositions.

  • Talk Time - Amount of time the rep spoke with prospects in the given range. **Calls must be marked with a connect disposition in order for talk time to accumulate.

  • Dial Time - Amount of time the rep spent dialing prospects during the selected range.

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