Analytics Overview

Analytics in Orum offers 5 new dashboards where you can see details of your team’s performance. Learn more about each dashboard through these links:

  1. Rep Performance 
  2. List Performance 
  3. Account Performance 
  4. Objection Handling 
  5. When to Call 

What metrics are available?

Orum Analytics allows users and managers to gather a wide range of data from calling efforts. The page lists dials, connects, conversations, and meeting data, as well as other important ratios.

Metrics definitions

  • Dial to Connect - Percentage of dials that resulted in a connect.
  • Callback to Connect - Percentage of callbacks that resulted in a connect.
  • Bridged to Connect - Percentage of the parallel dialed calls that were bridged in, what number of those were marked with a connect or meeting disposition.
  • Connect to Conversation - Percentage of connects that resulted in a conversation.
  • Conversation to Meeting - Percentage of conversations that resulted in a meeting.
  • Conversation = connect or meeting disposition, greater than 60s duration
  • Dials - Number of actual dials that have been made in Orum**.**
  • Outbound Connects - Number of calls marked with one of your connect dispositions.
  • Callbacks - Number of inbound calls received.
  • Callback Connects - Number of inbound callbacks marked with one of your connect dispositions.
  • Conversations - Connect or meeting disposition, greater than 1 minute (60s duration).  - In parallel dialing, please note that the 60s call duration calculates after the bridging "beep" is heard.
  • Meetings - Number of calls marked with one of your meeting dispositions.
  • Talk Time - Amount of time the rep spoke with prospects in the given range. **Calls must be marked with a connect disposition in order for talk time to accumulate.
  • Dial Time - Amount of time the rep spent dialing prospects during the selected range.

Analytics in Orum offers 5 new dashboards where you can see details of your team’s performance. Click into each dashboard to learn more about the data available in each one.

  1. Rep Performance (hyperlink to dashboard article)
  2. List Performance (hyperlink to dashboard article)
  3. Account Performance (hyperlink to dashboard article)
  4. Objection Handling (hyperlink to dashboard article)
  5. When to Call (hyperlink to dashboard article)

What metrics are available?

Orum Analytics allows users and managers to gather a wide range of data from calling efforts. The page lists dials, connects, conversations, and meeting data, as well as other important ratios.

Analytics in Orum offers 5 new dashboards where you can see details of your team’s performance. Click into each dashboard to learn more about the data available in each one.

1. Rep Performance (hyperlink to dashboard article)
2. List Performance (hyperlink to dashboard article)
3. Account Performance (hyperlink to dashboard article)
4. Objection Handling (hyperlink to dashboard article)
5. When to Call (hyperlink to dashboard article)

## What metrics are available?

Orum Analytics allows users and managers to gather a wide range of data from calling efforts. The page lists dials, connects, conversations, and meeting data, as well as other important ratios.

Analytics in Orum offers 5 new dashboards where you can see details of your team’s performance. Click into each dashboard to learn more about the data available in each one.

  1. Rep Performance (hyperlink to dashboard article)
  2. List Performance (hyperlink to dashboard article)
  3. Account Performance (hyperlink to dashboard article)
  4. Objection Handling (hyperlink to dashboard article)
  5. When to Call (hyperlink to dashboard article)

What metrics are available?

Orum Analytics allows users and managers to gather a wide range of data from calling efforts. The page lists dials, connects, conversations, and meeting data, as well as other important ratios.

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