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Analytics Overview
Updated 14 days ago

Analytics in Orum offers 5 new dashboards where you can see details of your team’s performance. Learn more about each dashboard through these links:

  1. Rep Performance 

  2. List Performance 

  3. Account Performance 

  4. Objection Handling 

  5. When to Call 

What metrics are available?

Orum Analytics allows users and managers to gather a wide range of data from calling efforts. The page lists dials, connects, conversations, and meeting data, as well as other important ratios.

Metrics definitions

  • Session Time - The total duration from the moment a rep joins a session until they disconnect. It represents the “clock-in” time for active prospecting and is the sum of Dial Time, Talk Time, and Pause Time.

  • Pause Time - The time during an active session when the representative is neither dialing nor talking (e.g., reviewing notes or taking a break between dial blocks). It is calculated as: Pause Time = Session Time -  (Dial Time + Talk Time)

  • Dial to Connect - Percentage of dials that resulted in a connect.

  • Callback to Connect - Percentage of callbacks that resulted in a connect.

  • Bridged to Connect - Percentage of the parallel dialed calls that were bridged in, what number of those were marked with a connect or meeting disposition.

  • Connect to Conversation - Percentage of connects that resulted in a conversation.

  • Conversation to Meeting - Percentage of conversations that resulted in a meeting.

  • Conversation = connect or meeting disposition, greater than 60s duration

  • Dials - Number of actual dials that have been made in Orum**.**

  • Outbound Connects - Number of calls marked with one of your connect dispositions.

  • Callbacks - Number of inbound calls received.

  • Callback Connects - Number of inbound callbacks marked with one of your connect dispositions.

  • Conversations - Connect or meeting disposition, greater than 1 minute (60s duration).  - In parallel dialing, please note that the 60s call duration calculates after the bridging "beep" is heard.

  • Meetings - Number of calls marked with one of your meeting dispositions.

  • Talk Time - The total time spent speaking with prospects. Note: For Talk Time to be recorded, calls must be marked with a Connect disposition.

  • Dial Time - The cumulative time spent by the representative actively placing outbound calls during the selected timeframe.

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